About Sovereign North Strategies: Sovereign North Strategies is a strategic communications and marketing firm that specializes in delivering immediate and measurable results. Our team of experienced professionals provides tailored solutions, from campaign logistics and graphic design to data analytics, digital marketing, and public relations. We work closely with clients to understand their unique needs and objectives and deliver exceptional results. Our data analytics team worked on some of the most successful campaigns in the United States, Canada, and the United Kingdom, applying data collection in the most impactful way possible.

Methodology: The analysis in this report is based on the results of a survey conducted from Monday, May 1st to Saturday, May 7th, 2023, among a sample of 2,491 adults, 18 years of age or older, living in Alberta. The survey was conducted using a blend of Interactive Voice Response technology and SMS. The survey is intended to represent the voting population in Alberta. The margin of error for the poll is +/- 1.9%, 19 times out of 20. Totals may not add up to 100% due to rounding. This poll was commissioned by and is the exclusive property of Sovereign North Strategies. Any reproduction, in whole or in part, of this report or the data included here is explicitly prohibited without written authorization by Sovereign North Strategies.

ALBERTA PROVINCIAL ELECTION SURVEY

The results of this survey indicate that the race is too close to call, with the UCP holding a slim 1% lead. The NDP lead in Calgary (+2%), Edmonton (+25%), while the UCP lead in Northern Alberta (+5%), Central Alberta (+26%), and Southern Alberta (+16%). When asked which party leader they would prefer to see as Premier following the election, Rachel Notley (51%) leads Danielle Smith (49%) by 2%.

When asked if they have a favourable or unfavourable opinion of the party leaders, Notley has a net favourability of +3% (49% to 46%) while Danielle Smith has a net negative favourability of -10% (41% to 51%). Notley has a net positive favourability in Calgary, Edmonton and Northern Alberta. Danielle Smith has a net positive favourability in Central Alberta. 47% of respondents stated that they would prefer either a UCP majority (44%) or a UCP minority (3%). 50% of respondents stated that they would prefer either an NDP majority (42%) or an NDP minority (8%).

ALBERTA ELECTION VOTER PREFERENCE AS OF MAY 7, 2023

The results of this survey indicate that the race is too close to call, with the UCP holding a slim 1% lead.